Save the Chimps

  • Logo
  • Brand Guidelines
  • Website
  • Online Store
  • Merchandise
  • Social Skins
  • Internal Documents
  • Save the Chimps is the largest privately funded chimpanzee sanctuary in the world, whose mission is to provide refuge and exemplary care to chimpanzees in need.

    Save the Chimps

    The Task

    Save the Chimps offers life-long care for chimpanzees rescued from research laboratories, the pet trade, and entertainment industry. We were approached by Save the Chimps in 2020 to reimagine their brand identity with the creation of a new logo, merchandise, marketing materials, and construction of a new official website and online store. Our concept involved designing a logo that signified the deep bond between the chimps and the sanctuary’s incredible mission. Using this as our foundation, we implemented the same approach within the website and other materials by formulating clear messaging and design that establishes an emotional bond between the viewer and a chimp. Using impactful images, friendly colors, and warm call to actions, we set out to construct an inviting website that educated the viewer and respectfully guided them to contribute with adoptions and donations, both of which are crucial to the sanctuary’s ongoing care of the chimps. Save the Chimps successfully unveiled their new website and brand identity in early 2021 with an overwhelmingly positive response. We continue to work closely with Save the Chimps and are honored to have been selected to contribute to a cause so close to our own hearts.


    • Strategy

    • Branding

    • Graphic Design

    • Web Design

    • Web Development

    • Mobile Development

    • Ecommerce

    Project Link
    Save the Chimps

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