Bear Maple Farms
Bear Maple Farms is blazing a new trail in the beverage industry by delivering the centuries-revered benefits of ginseng in a never-before-seen format: a sparkling adaptogenic tonic naturally sweetened with maple water.
Our Task
Bear Maple Farms partnered with Visual Natives at a crucial point of their brand development. They had a logo and can designs that captured their spirit, but they needed a partner to extend that identity into a comprehensive brand experience. Visual Natives created the photography, web design, video content, and retail assets that turned their values of nature, adventure, and community into a cohesive narrative.
With each element designed to connect authentically with audiences while maintaining consistency, our work ultimately translated Bear Maple’s vision into a vibrant and engaging presence across all channels.
Services
- Strategy
- Photography
- Videography
- Website Design
- Website Development
- Graphic Design
Photography:
Capturing Nature’s Perfection in Every Pour
Our work with Bear Maple began by crafting imagery that served two distinct but complementary purposes. First, we delivered clean, comprehensive product shots tailored for ecommerce and traditional retail, ensuring every detail of the cans was captured with clarity and precision. Second, we created lifestyle photography that placed Bear Maple in its element—literally.
Through thoughtful staging in natural settings, we showcased the cans surrounded by the landscapes of the Catskill Valley, bringing to life the brand’s deep connection to nature, adventure, and community. These visuals didn’t just highlight the product; they set the tone for Bear Maple’s story, weaving their values into every frame.
This photography became the cornerstone of Bear Maple’s visual identity, seamlessly integrating into the website and beyond.
Brand Video:
The Bear Maple Lifestyle
We created a brand video for Bear Maple Farms that builds upon the visual language established in our brand photography work. Drawing from these established visuals, the video weaves together cinematic product moments and carefully composed scenes that reinforce Bear Maple’s adventurous aesthetic. We translated our photography’s visual approach – from lighting techniques and color treatment to framing and composition – into fluid motion, maintaining consistency while adding new dynamic dimensions.
The video serves as a cornerstone piece on the website and in marketing materials, demonstrating the brand’s visual identity. This versatile asset also provides a blueprint for Bear Maple’s visual direction across future campaigns.
Website:
Brining Bear Maple to the World
Building on the foundation laid by the photography, we designed a website that acts as the digital heart of the Bear Maple brand. The platform showcases their ethos, product offerings, and aspirational lifestyle through intuitive navigation and immersive storytelling.
A custom banner video and striking product imagery anchor the site, inviting visitors to explore the Bear Maple world. Every design choice reinforces the brand’s adventurous spirit, from the layout to the seamless integration of ecommerce functionality.
Tradeshow & Retail Assets:
Expanding the Brand
With a solid foundation in place, we’re helping Bear Maple expand their presence into physical spaces. From bold tradeshow designs to retail shelf strips and wobblers, we’ve developed materials that maintain brand cohesion while standing out in crowded environments.
By translating Bear Maple’s identity into these new formats, we’re setting the stage for a suite of branded assets that connect with customers in stores and at events. Plans are already underway to expand this portfolio, ensuring Bear Maple continues to inspire and connect wherever their audience encounters them.
