Arris Surfboard
Our Task
Arris needed imagery that not only showcased their innovative Surfboard modems, but also captured their role in enhancing modern living—whether it’s streaming movies, connecting smart homes, or empowering remote work. Working alongside Signature Communications, we collaborated to bring their creative vision to life, while driving the visual approach, technical execution, and production. Our shared goal was to appeal to both tech-savvy consumers who appreciate sleek design and everyday users seeking seamless, reliable connectivity.
The Result
We focused on versatility—capturing Surfboard modems across a variety of spaces, from minimalist interiors to cozy living rooms and sunlit patios. Each scene was designed to feel relatable yet aspirational, showing how Arris products seamlessly fit into everyday life.
The resulting campaign delivered flexible, high-impact assets across all platforms. Our ecommerce imagery highlighted the sleek, modern design with crisp lighting and meticulous attention to detail, while the lifestyle series brought the brand’s story to life—from high-speed gaming sessions to HD video calls. Every image was crafted for use across digital platforms, social media, and advertising.
Through dynamic storytelling and elevated visuals, we helped position Arris Surfboard not just as cutting-edge technology, but as an essential part of a connected lifestyle.
